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B2B Marketing Trends in 2014

In 2014 we will likely see a large shift in the way B2B marketing is conducted and those who adopt and test will see big gains while those who cling tight to the model of days gone by will be left...

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ASQ SELECTS JOHNSON DIRECT TO DESIGN AND EXECUTE MEMBER REFERRAL AND...

NEWS RELEASE Milwaukee-based firm to create multichannel marketing campaigns for Global Voice of Quality.  Milwaukee, Wis. –  Multichannel marketing communications agency Johnson Direct announced today...

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Use All Five Senses in B2B Marketing

  What does a rubber chicken have to do with B2B marketing? In Grant Johnson’s latest Chief Marketer column, you’ll see how this seasoned direct marketer uses all five senses to capture an audiences’...

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In Closing B2B Sales, Follow-Up Matters

Is your sales team following up on your marketing team’s campaigns? If not, your results are most likely missing the mark. In this Chief Marketer article, you’ll see exactly how a really creative,...

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Think. Feel. Do – Understanding the New Basics of Marketing

Lately, it seems like everyone is talking about the Digital Age and what it means for today’s marketers. An article published in a recent issue of the Harvard Business Review* explores this issue,...

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Badger Meter BEACON Product Launch Wins 2014 MarCom Gold Award

2014 MarCom Gold Award Winner: The BEACON® Advanced Metering Analytics Product Launch How did this 3D mailer play a role in earning Badger Meter this prestigious award (not to mention generating sales...

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